Public Relations Handbook
12 December 2006
‘Connecting with our Public’ is a Comhaltas guidelines book for public relations officers working within the various units of the organisation. The book provides a basic introduction to public relations (PR) and covers everything from the environment in which PR operates to PR planning, writing press releases, media choices, budgets and the setting of PR objectives. Importantly it also demonstrates how PR and branding can be used to communicate effectively.
It also looks at brand communications and how the PRO can use the Comhaltas brand identity to ensure that a consistent image is projected across place and time. The book includes guidelines for the visual identity as well as an introduction to the brand personality and values.
